Monash University Handbook 2010 Undergraduate - Unit

Synopsis

Introduction to the essentials of style and format in public relations writing. Basic guidelines in getting your message across using the appropriate styles and methods. Critical analysis of the end results and impact of public relations writing.

Assessment

2 Media Releases: 10%
2 Speeches: 10%
Newsletter: 20%
Brochure: 20%
2 hour Exam: 30% Tutorial attendance and participation/presentation: 10% 2 Media Releases: 10%
2 Speeches: 10%
2 Backgrounders: 10%
Newsletter: 20%
Brochure: 20%
2 hour Exam: 30%

Contact hours

3 hours per week

This unit applies to the following area(s) of study

Public relations

Prohibitions

GSC1002, MKW 1220