MKW3444 - International marketing
6 points, SCA Band 3, 0.125 EFTSL
Undergraduate Faculty of Business and Economics
Leader(s): Dr Yunus Ali
Offered
Berwick Second semester 2009 (Day)
Gippsland First semester 2009 (Day)
Gippsland First semester 2009 (Off-campus)
Sunway First semester 2009 (Day)
Singapore First semester 2009 (Off-campus)
Peninsula First semester 2009 (Day)
South Africa First semester 2009 (Day)
Synopsis
The unit covers environmental factors affecting international marketing, the field of international business, international marketing research and marketing decisions, entry strategies, marketing planning, controlling and strategy for international business.
Assessment
Within semester assessment: 50%
Examination (3 hours): 50%
Contact hours
3 hours class contact or equivalent per week
Prerequisites
13 October 2017
23 July 2024