MKW3444 - International marketing

Leader(s): Dr Yunus Ali

Offered

Berwick Second semester 2009 (Day)
Gippsland First semester 2009 (Day)
Gippsland First semester 2009 (Off-campus)
Sunway First semester 2009 (Day)
Singapore First semester 2009 (Off-campus)
Peninsula First semester 2009 (Day)
South Africa First semester 2009 (Day)

Synopsis

The unit covers environmental factors affecting international marketing, the field of international business, international marketing research and marketing decisions, entry strategies, marketing planning, controlling and strategy for international business.

Assessment

Within semester assessment: 50%
Examination (3 hours): 50%

Contact hours

3 hours class contact or equivalent per week

Prerequisites

MKW1120