Bachelor of Sports Promotion and Events Management

Course code: 3926 ~ Course abbreviation: BSPEM ~ Total credit points required: 144 ~ 3 years full-time, 6 years part-time ~ Managing faculty: Arts

Study mode and course location

On-campus (Gippsland)

Course description

Drawing on units from such disciplines as marketing, management, communications and public relations, the degree offers universal business skills with a distinct sporting focus. It combines this with a practical orientation stemming from a work placement unit in the actual sporting industry.

Course objectives

The Bachelor of Sports Promotion and Events Management is designed to provide students with a theoretical and practical understanding of the business of managing and promoting sporting events.

Course structure

Course requirements

Students must complete the following:

(a) the following compulsory core units (48 points):

AUS1070 Sport and society in Australia
BEW3100 Work placement program (12 points) or BEW3200 Research project in sports events management (12 points).
MGW2150 Sports events management
MKW1120 Marketing theory and practice
MKW2420 Marketing research methods
MKX3200 Sport marketing and sponsorship
PRL1001 Foundations of public relations

(b) a major in sports promotion or events management (48 points).

(d) a further 24 points at either first, second or third year level.

(e) a minimum of 36 points at third-year level (includes those completed in the major(s)).

Sports promotion (arts) major

AUS3015 A world of sport
JRN1903 Feature writing*
JRN2909 Media Law
PRL1002 Principles of public relations writing*
PRL2001 Strategic communications management*
PRL2002 Public relations research and techniques*
PRL3004 Sports promotion cases
PSS3716 Psychology of sport and adventure

* Must complete for arts minor

Events management (business) major**

AFW1004 Financial management
MGW1010 Managing people and organisations
MGW2332 Managing services
MGW2700 Project management
MGW3401 Strategic management
MKW2402 Consumer Behaviour
MKW2460 Integrated marketing communication
MKW3440 Marketing strategy

** May select any four for business minor (note pre-requisites apply)

Note that no more than 10 units (60 points) are to be completed at a first-year level. Students have a maximum of eight years to complete this course.

Contact details

http://www.arts.monash.edu.au/current/coursework/contact_us/