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Monash University

Bachelor of Sports Promotion and Events Management

Course code: 3926 ~ Course abbreviation: BSPEM ~ Total credit points required: 144 ~ 3 years full-time, 6 years part-time ~ Managing faculty: Arts

Study mode and course location

On-campus (Gippsland)

Course description

Drawing on units from such disciplines as marketing, management, communications and public relations, the degree offers universal business skills with a distinct sporting focus. It combines this with a practical orientation stemming from a work placement unit in the actual sporting industry.

Course objectives

The Bachelor of Sports Promotion and Events Management is designed to provide students with a theoretical and practical understanding of the business of managing and promoting sporting events.

Course structure

Course requirements

Students must complete the following:

(a) the following compulsory core units (48 points):

  • AUS1070 Sport and society in Australia
  • BEW3100 Work placement program (12 points) or BEW3200 Research project in sports events management (12 points).
  • MGW2150 Sports events management
  • MKW1120 Marketing theory and practice
  • MKW2420 Marketing research methods
  • MKX3200 Sport marketing and sponsorship
  • PRL1001 Foundations of public relations

(b) a major in sports promotion or events management (48 points).

(c) a minor in arts or business (not from chosen major (24 points)).

(d) a further 24 points at either first, second or third year level.

(e) a minimum of 36 points at third-year level (includes those completed in the major(s)).

Sports promotion (arts) major

  • AUS3015 A world of sport
  • JRN1903 Feature writing*
  • JRN2909 Media Law
  • PRL1002 Principles of public relations writing*
  • PRL2001 Strategic communications management*
  • PRL2002 Public relations research and techniques*
  • PRL3004 Sports promotion cases
  • PSS3716 Psychology of sport and adventure

    * Must complete for arts minor

Events management (business) major**

    ** May select any four for business minor (note pre-requisites apply)

Note that no more than 10 units (60 points) are to be completed at a first-year level. Students have a maximum of eight years to complete this course.

Contact details