Offered
Gippsland First semester 2008 (Day)
Gippsland First semester 2008 (Off-campus)
Singapore First semester 2008 (Off-campus)
Synopsis
Introduction to the theory and practice of public relations. Economic, social, ethical, legal and theoretical basis of the field. Critical analyses of the roles and responsibilities of public relations people in organisational and societal settings. Public relations processes in organisational and societal contexts.
Assessment
Essay (1200 words): 20%
Folio Project (2000 words): 40%
Exam (1300 words): 30%
Tutorial attendance and participation/presentation: 10% Essay (1300 words): 30%
Folio Project (2000 words): 40%
Exam (1300 words): 30%
Contact hours
3 hours per week
Prohibitions
GSC1001, GSC2410, MKW2221, PRL2003
