Master of Marketing
Course code: 3810 ~ Course abbreviation: MMktg ~ Total credit points required: 72 ~ 1.5 years full-time, 3 years part-time ~ Managing faculty: Business and Economics
Study mode and course location
The course aims to develop an understanding of the theoretical principles upon which the practice of marketing is based. In addition, students should be able to apply these marketing principles in a variety of business, organisational and individual contexts. The focus of the program is to provide students with a comprehensive, intellectually demanding and up-to-date understanding of marketing concepts and applications. The course is designed specifically for students wishing to gain marketing knowledge and skills to further a marketing oriented career.
The learning goals associated with this course are to: describe and assess contemporary marketing thinking and concepts; analyse the influences on decision-making behaviour; develop the ability to plan, implement and control marketing strategy in a variety of organisational settings; formulate appropriate marketing strategies to achieve organisational objectives; acquire specific theoretical knowledge and applied skills in preparation for continued career advancement.
(a) Students must complete six core units (36 points) as follows:
(b) students must complete a further six elective units (36 points) subject to the following conditions:
Additional degree requirements:
It is recommended that students consult with the course coordinator to ensure their elective units form a coherent study program.
Students can exit early from this degree under the following conditions:
Department of Marketing: telephone +61 3 9903 2128; email: firstname.lastname@example.org
Ms Sandra Luxton