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MKF5270 - Strategic marketing6 points, SCA Band 3, 0.125 EFTSLPostgraduate Faculty of Business and EconomicsOffered
Caulfield First semester 2008 (Off-campus with online component) SynopsisCurrent and emerging policy issues. Strategic analysis, the impact of technology on marketing and implementation of strategy within the organisation. Critical review of current marketing directions and critique of traditional theories. Topics include exchange theory and process, relationship marketing, strategy and its role in the organisation, ethics, history and marketing theory. Objectives
The learning goals associated with this unit are to:
Assessment
Within semester assessment: 60% Contact hours3 hours class contact or equivalent per week. PrerequisitesStudents enrolled in course code 3802 (M.Mktg Stream B) must have passed six graduate marketing units. All other students must have passed six graduate marketing units including MKX9160 Prohibitions |