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Design Principles for Multimedia 2 ( 6 points, SCA Band 1, 0.125 EFTSL)



Not offered in 2006.

Synopsis: This unit introduces students to the design process, problem solving in visual communications design; and the practicalities of producing type, image, layout and colour for Multimedia environments. Students gain the necessary skills and knowledge to produce complex integrations of those selected principles of design, which form a solid basis to support the design of visual communications for Multimedia/New Media. Students also gain a visual and aesthetic understanding necessary to critically evaluate and analyse the design of multimedia products.

Objectives: On successful completion of this unit, students should: 1. Understand the fundamentals of the visual language of Multimedia/New Media design; 2. Understand the design process and the role of visual design within Multimedia/New Media product development; 3. Understand the application of design elements and principles within Multimedia/New Media design; 4. Work with type and image, creating a hierarchy; 5. Create design structures, grids, layout and composition; 6. Understand and apply fundamental concepts of time and motion within Multimedia/New Media design; 7. Effectively communicate design critique and evaluation of Multimedia/New Media products; and 8. Observe and employ occupational health and safety appropriate to studio practice

Assessment: Major projects (2 x 35%) + Minor projects (3 x 10%)

Contact Hours: 12 hours (1 x 1 hour lecture, 1 x 3 hour studio and 8 independant study hours) per week

Prerequisites: VCM4601

Prohibitions: VCM4002