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Design Principles for Multimedia 1 ( 6 points, SCA Band 1, 0.125 EFTSL)


Leader: Jeff Janet

Not offered in 2006.

Synopsis: Students are introduced to how the fundamental elements and principles of two and three-dimensional design are applied to Multimedia. Students gain the necessary design skills and knowledge to produce complex integrations of those selected principles of design, which form a solid basis to support visual communications for screen based media. Set projects encourage experimentation with various techniques and methods of interpretation.

Objectives: On successful completion of this unit, students should be able to: 1. Recognise, analyse and use the elements of design; 2. Understand the role of visual communication and fundamental design principles as applied to Multimedia/New Media; 3. Recognise some of the theoretical and psychological issues of selected colour theories; 4. Understand and apply selected colour theories to digital media 5. Recognise, analyse and use typography; 6. Express ideas and concepts for multimedia using visual communication forms, drawing, digital imaging, graphic design and typography; and 7. Observe and employ occupational health and safety appropriate to studio practice

Assessment: Series of projects (5 x 20%)

Contact Hours: 12 hours ( 1 x 1 hour lecture, 1 x 3 hour studio and 8 independant study hours) per week

Prerequisites: Enrolment in the Master of Multimedia

Prohibitions: VCM4002