MKF3461

Marketing communication ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Ms Irene Powell

Offered:
Caulfield First semester 2006 (Evening)
Caulfield Second semester 2006 (Day)

Synopsis: The uses of advertising, sales promotion, direct marketing and publicity to build and sustain brands, based on knowledge of how communication works, the institutions which participate in the process and the practical business processes necessary to achieve and measure defined promotional goals.

Assessment: Assignment(s): 50% + Examination (2 hours): 50%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKF1120 or MKW1120 and MKF2111 or MKW2111

Prohibitions: MKF2331, MKW3461, MKC3460, MKW2460, MKW2211