MKF1120

Marketing theory and practice ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Mr Peter Wagstaff

Offered:
Caulfield First semester 2006 (Day)
Caulfield First semester 2006 (Evening)
Caulfield Second semester 2006 (Day)
Caulfield Second semester 2006 (OCL)

Synopsis: Introduction to marketing activities undertaken by a wide range of organisations (business, government, profit, non profit); examines marketing theory, the marketing concept and its evolution from a strategic and applied perspective. The development of corporate and marketing strategic plans; analysis of an organisation and marketing's role, value-exchange processes, buyer behaviour, marketing research and market analysis, the marketing environment, the use of marketing dcision making tools; product concepts, strategies and development; distribution, pricing and communication mix strategies; services marketing; marketing management, implementation and control processes and procedures.

Assessment: On-campus - Assignment(s): 25% + Class test:25% + Examination (2 hours): 50% Online - Assignment(s): 50% + Examination (2 hours): 50% Distance - Assignment(s): 50% + Examination (2 hours): 50%

Contact Hours: 3 Hours class contact or equivalent per week

Prohibitions: MKW1401