MKF2331

Retail promotion ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Mr Michael Morrison

Offered:
Caulfield First semester 2006 (Day)

Synopsis: The role of retail promotion and advertising and how it can be made more effective through advertising management, in-store marketing and promotion and direct marketing.

Assessment: Assignment(s): 60% + Examination (2 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKF1120 or MKW1120

Prohibitions: MKF3461, MKW3461, MKC3460, MKW2460, MKW2211