MKF3301

Services marketing ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: To be advised

Offered:
Not offered in 2006.

Synopsis: An in-depth analysis of the marketing techniques that apply to service organisations and industries including service design and delivery, customer service, service quality measurement and internal marketing.

Assessment: Assignment(s): 40% + Tutorial assessment: 10% + Examination (2 hours): 50%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKF1120 or MKW1120 and 7 other first-year units