MKC2210

Marketing management ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Ms Erica Brady

Offered:
Clayton Second semester 2006 (Day)

Synopsis: This subject builds on the concepts and issues covered in MKC2200 Principles of marketing. It emphasises the role of marketing management in contemporary organisations, with particular focus on the marketing planning role and the formulation of marketing strategies.

Assessment: Assignment(s): 50% + Examination (2 hours): 50%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: A minimum of 48 credit points, including MKC1200 and one other marketing unit.

Prohibitions: MKF3121, MKW3121