MKF3121

Marketing planning and implementation ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Ms Janine Hendry

Offered:
Caulfield First semester 2006 (Evening)
Caulfield Second semester 2006 (Day)

Synopsis: The development of corporate marketing strategies; marketing planning procedure; evaluation and control in marketing planning; Australian case studies in corporate marketing planning and strategy. Concepts of product management; designing a product strategy; monitoring planning/marketing.

Assessment: Assignments: 20% + Participation (including viva voce test): 25% + Simulation: 15% + Examination (2 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKF2111 or MKW2111, MKF2121 and MKF2131