MKC1200

Principles of marketing ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Ms Erica Brady

Offered:
Clayton First semester 2006 (Day)
Clayton Second semester 2006 (Day)

Synopsis: This unit introduces students to the broad discipline of marketing. It encompasses marketing's role in a dynamic business environment and introduces students to the concepts and strategies employed by marketers in facing the challenges presented by the ever-changing world of business. The aim of the unit is to provide students with the conceptual skills necessary to identify and solve marketing problems. The unit provides a foundation for those students seeking to pursue further study in marketing; however it covers the broad scope of marketing for those students undertaking only one marketing unit.

Assessment: On-campus - Assignment(s): 25% + Class test:25% + Examination (2 hours): 50%

Contact Hours: 3 Hours class contact or equivalent per week