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Monash University: University handbooks: Postgraduate handbook: Units indexed by faculty
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Master of Marketing (Retailing)

Course code: 2094 + Course abbreviation: MMktg(Ret) + Total credit points required: 72 + 6 semesters part-time

Study mode and course location

On-campus (Caulfield)

Course description

This course caters for experienced retail/wholesale managers and generally graduates from disciplines other than retail/marketing who wish to undertake study in retail business units at this level. The course is recognised by the Australian Retailers’ Association.

Entry requirements

Applicants need to have completed:

  • a pass degree in a discipline other than marketing/retail or an equivalent qualification from a recognised tertiary institution, and two years of relevant work experience, or
  • an Executive Certificate in Retailing with a credit average or above.

Advanced standing

Candidates may be eligible for advanced standing for a maximum of six units considered to be equivalent to particular requirements in the course of study. Advanced standing is restricted to study completed in the last five years. A substitute unit may be undertaken if a unit is considered similar in content, but not equivalent, in the course. The program coordinator assesses advanced standing.

Course structure

Units in this degree are arranged in three four-unit modules.

(a) Module 1 -- Students must complete four core units (24 points):

  • MKF9140 Merchandise planning and control
  • MKF9160 Foundations of marketing
  • MKF9810 Retailing
  • MKF9830 International retailing

(b) Module 2 -- Students must complete four units (24 points) as follows:

(i) Three core units (18 points):

  • MKX5123 Marketing innovation planning
  • MKX5741 Marketing data analysis
  • MKX9261 Integrated marketing communication

(ii) One unit (6 points) from graduate-level units taught by the Faculty of Business and Economics or other units approved by the course director

(c) Module 3 -- Students must complete three core units (24 points):

Exit awards

Students exiting after completing the specific units in module 1 are eligible to receive the Graduate Certificate in Retailing and Wholesale, and students exiting after completing the specific units in modules 1 and 2 are eligible to receive the Graduate Diploma in Retailing.

Contact details

Course director

Mr Michael Morrison

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