MKX9261

Integrated marketing communication ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Ms Irene Powell

Offered:
Caulfield First semester 2006 (Evening)
Caulfield First semester 2006 (OCL-ONLINE)
Caulfield Second semester 2006 (Evening)
Caulfield Second semester 2006 (OCL-ONLINE)

Synopsis: The uses of advertising, sales promotion, direct marketing and publicity to build and sustain brands, based on knowledge of communication theory, and the institutional and business practices which influence the achievement of appropriate and specific promotional goals.

Assessment: Assignment(s): 50% + Examination (2 hours): 50%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: Students enrolled in course code 3802 (M Mktg Stream B) have no prerequisites. All other students must pass MKX9160 or MBA9006.

Corequisites: Students enrolled in course code 3802 (M Mktg Stream B) have no co-requisites. All other students must be enrolled in MKX9160 or MBA9006 if they have not already completed the units.