MKX5123

Marketing innovation planning ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Terry Grant

Offered:
Caulfield First semester 2006 (Evening)
Peninsula First semester 2006 (Off-campus)
Caulfield Second semester 2006 (Evening)

Synopsis: This unit is designed to give students the ability to develop entrepreneurial business plans for new products and new ventures. The emphasis is on understanding planning from the perspective of an entrepreneur. Topics covered include: the entrepreneurial process, opportunity screening, team building, the entrepreneurial mind, financing innovation and entrepreneurship, shaping an entrepreneurial strategy, developing and presenting the entrepreneurial business plan.

Assessment: On campus - Assignment(s): 85% + Presentation: 15% Off campus - Assignment(s): 100%

Contact Hours: 3 Hours class contact or equivalent per week.

Prerequisites: Students enrolled in course code 3802 (M.Mktg Stream B) have no prerequisites. All other students must have passed MKX9160