MKF9830

International retailing ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Mr Michael Morrison

Offered:
Caulfield Second semester 2006 (On-campus)

Synopsis: International retailing, including trends in overseas markets and the development of off-shore retail ventures from an Australian base. Key issues in the globalisation of the retail industry, including cultural differences, economic environments, and demographic variables.

Assessment: Assignment(s): 60% + Examination (2 hours): 40%

Contact Hours: Caulfield, OCDL

Prerequisites: MKF9810