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Monash University: University handbooks: Postgraduate handbook: Units indexed by faculty
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Master of Marketing (Interactive Marketing)

Course code: 2653 + Course abbreviation: MMktg(IntMktg) + Total credit points required: 72 + 6 semesters part-time

Study mode and course location

On-campus (Caulfield)

Course description

This course is designed to cater for experienced managers who are involved in the evolving area of interactive marketing and who wish to undertake study in interactive marketing at this level.

Entry requirements

Applicants need to have completed:

  • a pass degree or equivalent qualification from a recognised tertiary institution and two years relevant full-time business experience, or
  • an Executive Certificate in Interactive Marketing with a credit average.

Advanced standing

Candidates may be eligible for advanced standing for a maximum of six units considered to be equivalent to particular requirements in the course of study. Advanced standing is restricted to study completed in the last five years. A substitute unit may be undertaken if a unit is considered similar in content, but not equivalent, in the course. The program coordinator assesses advanced standing.

Course structure

(a) Module 1 -- Students must complete four core units (24 points):

  • MKF9110 Theory and process of buyer behaviour
  • MKX9160 Foundations of marketing
  • MKX9261 Integrated marketing communication
  • MKX9701 Direct marketing

(b) Module 2 -- Students must complete four units (24 points) as follows:

(i) Three core units (18 points):

  • MKF5703 Direct marketing: creative and media
  • MKX5123 Marketing innovation and planning
  • MKX5741 Marketing data analysis

(ii) One unit (6 points) from graduate-level units taught by the Faculty of Business and Economics.

(c) Module 3 -- Students must complete four units (24 points) as follows:

(i) Two core units (12 points):

(ii) Two units (12 points) from:

  • MKF5150 Major project (12 points), or
  • Two units (12 points) from graduate level units taught by the Department of Marketing.

Exit awards

Students exiting after completing the specific units in modules 1 and 2 are eligible to receive the Graduate Diploma in Interactive Marketing.

Contact details

Course director

Dr Chris Dubelaar

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