MKX9160

Foundations of marketing ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Dr Mike Reid

Offered:
Caulfield First semester 2006 (Evening)
Caulfield First semester 2006 (OCL-ONLINE)
Caulfield Second semester 2006 (Evening)
Caulfield Second semester 2006 (OCL-ONLINE)

Synopsis: Marketing activities undertaken by business and non-business organisations; value exchange concepts and processes; the marketing concept from a strategic and applied perspective; development of corporate and marketing strategic plans; analysis of an organisation's SBUs, product strategies and product development; use of marketing decision making tools at both an applied and strategic level; distribution, pricing and communication mix strategies; services marketing, individual and organisational buyer behaviour, marketing research and market analysis; marketing management, implementation and control processes and procedures.

Assessment: Assignment(s): 50% + Participation: 10% + Examination (2 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week