MKX9701

Direct marketing ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Associate Professor Chris Dubelaar

Offered:
Caulfield First semester 2006 (On-campus)

Synopsis: History, current environment and potential. Customer relationship management using database methodologies, targeting and segmentation.

Assessment: Assignment(s): 70% + Examination (2 hours): 30%

Contact Hours: 3 Hours class contact or equivalent per week