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Postgraduate |
(BUS)
|
Leader: Associate Professor Chris Dubelaar
Offered:
Caulfield First semester 2006 (On-campus)
Synopsis: History, current environment and potential. Customer relationship management using database methodologies, targeting and segmentation.
Assessment: Assignment(s): 70% + Examination (2 hours): 30%
Contact Hours: 3 Hours class contact or equivalent per week