MKW1120

Marketing theory and practice ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Dr Vaughan Reimers Malaysia: Dr Khong Kok Wei

Offered:
Berwick First semester 2005 (Day)
Gippsland First semester 2005 (Day)
Gippsland First semester 2005 (OCL)
Hong Kong First semester 2005 (OCL)
Malaysia First semester 2005 (Day)
Peninsula First semester 2005 (Day)
Perth First semester 2005 (Day)
Singapore First semester 2005 (OCL)
South Africa First semester 2005 (Day)
Gippsland SA-02 2005 (OCL)
Hong Kong SA-02 2005 (OCL)
Malaysia SA-02 2005 (Day)
Singapore SA-02 2005 (OCL)
Berwick Second semester 2005 (Day)
Malaysia Second semester 2005 (Day)
Peninsula Second semester 2005 (Day)
South Africa Second semester 2005 (Day)
Gippsland Summer 2005 (OCL)
Hong Kong Summer 2005 (OCL)
Malaysia Summer 2005 (Day)
Singapore Summer 2005 (OCL)

Synopsis: Introduction to marketing activities undertaken by business, government, profit, non profit organisations. Marketing theory, the marketing concept and its evolution from a strategic and applied perspective; development of corporate and marketing strategic plans; analysis of an organisation and marketing's role, value-exchange processes, buyer behaviour, marketing research and market analysis, the marketing environment, the use of marketing decision making tools; product concepts, strategies and development; distribution, pricing and communication mix strategies; services marketing; marketing management, implementation and control processes and procedures.

Assessment: On-campus - Assignment(s): 50% + Examination (2 hours): 50% Off Campus - Assignment(s): 50% + Examination (2 hours): 50%

Contact Hours: 3 Hours class contact or equivalent per week

Prohibitions: MKW1401, MKF1120