MKW3461

Marketing communication ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader:

Offered:
Not offered in 2005.

Synopsis: The uses of advertising, sales promotion, direct marketing and publicity to build and sustain brands, based on knowledge of how communication works, the institutions which participate in the process and the practical business processes necessary to achieve and measure defined promotional goals.

Assessment: Assignment(s): 50% + Examination (2 hours): 50%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKW1120

Prohibitions: MKF3461, MKF2331, MKC3460, MKW2460, MKW2211