MKC2210

Marketing management ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Ms Erica Brady

Offered:
Clayton Second semester 2005 (Day)

Synopsis: This subject builds on the concepts and issues covered in MKC2200 Principles of marketing. It emphasises the role of marketing management in contemporary organisations, with particular focus on the marketing planning role and the formulation of marketing strategies.

Assessment: Assignment(s): 50% + Examination (2 hours): 50%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKC1200 and a minimum of 48 undergraduate credit points, 12 of which must be Marketing units.

Prohibitions: MKF3121, MKW3121