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Undergraduate |
(BUS)
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Leader: Mr David Toleman
Offered:
Clayton First semester 2005 (Day)
Clayton Second semester 2005 (Day)
Synopsis: This unit introduces students to the broad discipline of marketing. It encompasses marketing's role in a dynamic business environment and introduces students to the concepts and strategies employed by marketers in facing the challenges presented by the ever-changing world of business. The aim of the unit is to provide students with the conceptual skills necessary to identify and solve marketing problems. The unit provides a foundation for those students seeking to pursue further study in marketing; however it covers the broad scope of marketing for those students undertaking only one marketing unit.
Assessment: Assignment(s): 50% + Examination (2 hours): 50%
Contact Hours: 3 Hours class contact or equivalent per week