MKW3121

Marketing planning and implementation ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Associate Professor Ken Grant, Malaysia: Dr KLhong Kok Wei

Offered:
Berwick Second semester 2005 (Day)
Gippsland Second semester 2005 (Day)
Gippsland Second semester 2005 (OCL)
Hong Kong Second semester 2005 (OCL)
Malaysia Second semester 2005 (Day)
Perth Second semester 2005 (Day)
Singapore Second semester 2005 (OCL)

Synopsis: The development of corporate marketing strategies; marketing planning procedure; evaluation and control in marketing planning; Australian case studies in corporate marketing planning and strategy. Concepts of product management; designing a product strategy; monitoring planning/marketing.

Assessment: On-campus - Assignment(s): 20% + Participation (including viva voce test): 25% + Simulation: 15% + Examination (2 hours): 40% Distance - Assignment(s): 60% + Examination (2 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKW2402, MKW2420, and one of AFW1001, ETW1102 or ETX1100