Postgraduate handbook 2005 - Business and Economics

Master of Business Administration/Master of Marketing

Course code: 3185 + Course abbreviation: MBusAdm/MMktg + Total credit points required: 120 + 5 semesters full-time, 10 semesters part-time + On-campus (Caulfield)
Course director: Associate Professor Peter Reed

Course description

This double-degree course aims to provide a broad-based foundation in business and management while providing existing and aspiring managers with the opportunity of developing specialist knowledge and expertise in marketing, with an emphasis on the management of marketing activities.

Entry requirements

Applicants need to have completed:

• a degree from a recognised tertiary institution with an average grade of credit or above, and
• a minimum of two years of relevant full-time post-degree work experience (four years preferred).

Advanced standing

No external credits are allowable for a double-degree program. However, a maximum of two preclusions (substitutions) against the MBA core is possible. This has the effect of reducing the MBA core and adding an extra elective unit for each preclusion granted.

Fees

This course is offered on a fee-paying basis:

• 2005 domestic student fees: $19,000 per annum ($2420 per unit)
• 2005 international student fees: $22,400 per annum ($2800 per unit)

The fees quoted are provided as a guide only and are subject to final approval by the university late in 2004.
For future years of the course, Monash University reserves the right to adjust annual tuition fees. However, Monash University undertakes that any adjustment factor will not exceed 10% per annum.

Course structure

(a) Students must complete 10 core units (60 credit points):

• MBA9001 Managerial and leadership skills
• MBA9002 The legal environment of business
• MBA9003 Economics for managers
• MBA9004 Accounting for business
• MBA9005 Corporate finance
• MBA9006 Marketing
• MBA9007 Business analysis and planning
• MBA9008 Managing people at work
• MBA9009 Managing information
• MBA5005 Strategic management

(b) Students must complete 10 units (60 credit points) from the Master of Marketing as follows:
(i) Eight core units (48 credit points):

• MKF9110 Buyer behaviour
• MKX9261 Integrated marketing communication
• MKF9120 Marketing research and forecasting
• MKX5123 Marketing innovation and planning
• MKX5741 Marketing data analysis
• MKF5200 Assessing marketing performance
• MKX5251 Case studies in strategy
• MKX5751 Delivering customer value

(ii) Two units (12 credit points) from the 5000-level units offered by the Department of Marketing.

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