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Postgraduate |
(BUS)
|
Leader: Associate Professor Ken Grant
Offered:
Caulfield First semester 2005 (Evening)
Caulfield Second semester 2005 (Evening)
Caulfield Second semester 2005 (Off-campus)
Synopsis: Increasingly organisation boards are requiring marketing to articulate value drivers. This unit explores the use of marketing data to enable effective decision-making. The ability to evaluate and anticipate the marketing department's role within the organisation is of increasing importance
Assessment: Presentation: 20%; Assignment 40% and Examination (2 hours):40%
Contact Hours: 3 Hours class contact or equivalent per week.
Prerequisites: Students enrolled in course 3802 (M Mktg Stream B) have no prerequisites. All other students must pass MKX9160 or MBA9006