MKW2251

Publicity and promotion (6 points)

(BUS)

Leader: Ms Judy Robertson

Offered:
Berwick First semester 2003 (Day)
Berwick First semester 2004 (Day)

Synopsis: Theory and practice of publicity and promotion as public relations tools. Through exposure to practitioner accounts and critical analysis of case studies, students will plan and coordinate effective publicity and promotion campaigns that support strategic objectives.

Assessment: Group campaign plan: 35% Individual written report (3000 words): 25% Examination (2 hours): 40%

Contact Hours: 2-hour lecture and 1-hour tutorial per week

Prerequisites: MKW1220 and MKW2221