MKW2221

Public relations principles and practice (6 points)

(BUS)

Leader: Mr Gary Armstrong

Offered:
Berwick Second semester 2003 (Day)
Berwick Second semester 2004 (Day)

Synopsis: The primary aim of this unit is to introduce students to the range and depth of contemporary theory and practice of public relations in an organisational setting. Applications of stakeholder theory and communication theory. The contributions which public relations can make to an organisation's performance.

Assessment: Four analytic reports (4000 words): 40% + Learning journal 20% + Class participation 10% + Examination (2 hours): 30%

Contact Hours: 1-hour lecture and 2-hour tutorial per week

Prerequisites: GSC1901 and MKW1220 (Arts Students undertaking courses 0002 and 1275) MGW1100 and MKW1220 (All other Students)