MKW1220

Public relations writing (6 points)

(BUS)

Leader: To be advised

Offered:
Berwick First semester 2003 (Day)
Berwick Second semester 2003 (Day)
Berwick First semester 2004 (Day)
Berwick Second semester 2004 (Day)

Synopsis: Principles and processes involved in preparing publishable media releases, newsletters, speeches, fact sheets and brochures. Writing for diverse audiences, for promotional and persuasive purposes, and for different media and production environments. Persuasive techniques, readability research, language theory and communication philosophy.

Assessment: Learning journal and process portfolio: 20% + Series of media releases: 20% + Series of information documents: 20% + Two speeches: 20% + 2-hour exam: 20% + A writing proficiency test (grammar and syntax) must be passed to pass the subject (pass mark 70%)

Contact Hours: 1-hour lecture and 2-hour practical per week