Bachelor of Communication - Malaysia

• General information
• Objectives
• Entry requirements
• Current course structure
  • Communication compulsory major
  • International studies sequence
  • Writing sequence
• Proposed course structure*
  • Arts minor sequences
  • Double majors
  • Honours

General information

Course code: 2476 + Malaysia + Coordinator: Dr Allison Craven + Course manager: Tan Siew Gaik

Objectives

The Bachelor of Communication is a three-year professionally oriented program with an international focus, providing skills that can be utilised in areas such as mass media, public affairs and corporate communication.

Students will undertake a major of study in communication with sequences of studies in international studies and writing. In addition, students will undertake a range of elective units from the Faculty of Arts or other faculties.

Entry requirements

Refer to the current information brochure on the Bachelor of Communication. Contact the course manager for further advice on admission requirements (see contact details earlier in the Faculty of Arts section).

Current course structure

Students must complete the following:
(a) a compulsory major of at least eight 6-point units in communication (48 points)
(b) a compulsory arts international studies sequence of six 6-point arts units (36 points)
(c) a compulsory specialisation sequence of six 6-point units in writing (36 points)
(d) four 6-point elective units drawn from one or more disciplines or areas from arts and/or other faculties (24 points)
(e) a maximum of 10 first-level units (no more than 60 points).

Communication compulsory major

• GSC1901 Introduction to communications studies
• GSC1402 Media studies
• GSC2407 Authorship and writing
• GSC2409 Media text: practices and audiences
• GSC2410 Public relations theory and process
• GSC2411 Media, culture, power - theories of mass communication
• GSC3413 Communications industries and policies
• GSC3423 Citizens, media, audiences

International studies sequence

• INT1010 Contemporary worlds 1
• INT1020 Contemporary worlds 2
• INT2010 Production, consumerism and the environment in the contemporary world
• INT2020 Asian studies
• INT3010 Managing intercultural communication
• INT3020 Power, identity and globalisation

Writing sequence

• GSC1902 Newsroom practice and theory
• GSC1903 News feature writing
• GSC2405 Contemporary fiction
• GSC3408 Screen theories and techniques
• GSC3421 Writing 1 - techniques
• GSC3422 Writing 2 - portfolio

Proposed course structure*

* Subject to approval by Malaysian National Accreditation Board.

Students must complete at least 144 points but not more than 162 points including:

• a communications major of eight units (48 pts)
• an arts minor
• at least three first-year arts sequences
• at least 96 points of arts units
• a minimum of 36 points at third-year (including those completed in the communications major sequence)
• a maximum of 60 points at first year.

Arts minor sequences

Arts minor sequences may be chosen from writing and international studies.

Double majors

By 2004, it is proposed that, with additional units offered on campus, students will be able to complete a second major sequence in writing or international studies.

Honours

It is proposed to offer honours in communication in 2003. Refer to the course manager for further information.

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