MKW3201

Business marketing

(BUS)

Not offered in 2002

To be advised

6 points + 3-hour class per week + First and second semester + Peninsula + Prerequisites: MKF1120 or MKW1120 or MKW1120, MKW1401, MKC1200 or MKC2200

Synopsis: How marketing to businesses (and other organisations) differs from marketing to individual consumers. Working knowledge of the environment, marketing tools and techniques required to succeed in business markets; new developments in the business marketing arena.

Assessment: Two class presentations: 20% + Individual assignment (2000 words): 15% + Group assignment (3000 words): 25% + Examination (3 hours): 40%