MKC1200

Principles of marketing

(BUS)

Dr Mike Reid

6 points + Two 1-hour lectures and one 1-hour tutorial per week + First and second semester + Clayton

Synopsis: This subject introduces students to the broad discipline of marketing. It encompasses marketing's role in a dynamic business environment and introduces students to the concepts and strategies employed by marketers in facing the challenges presented by the ever-changing world of business. The aim of the subject is to provide students with the conceptual skills necessary to identify and solve marketing problems. The subject provides a foundation for those students seeking to pursue further study in marketing; however it covers the broad scope of marketing for those students undertaking only one marketing subject.

Assessment: Assignment 1 (individual report): 15% + Assignment 2 (individual report): 25% + Mid-semester test: 10% + Examination (2 hours): 50%