MKW1401

Introduction to marketing

(BUS)

Not offered in 2002

6 points + 2-hour lecture and 1-hour tutorial per week + OCDL, approximately 12 hours per week, first semester + Gippsland + Singapore, first and second semester

Synopsis: The nature of marketing, marketing in organisations, marketing planning, control and research, the environment of marketing, consumer behaviour, industrial buyer behaviour, market segmentation, product policy and development, pricing policy, distribution, retailing and wholesaling, promotion and communication, sales management, international marketing, contemporary issues in marketing.

Assessment: on-campus - Assignment one (2000 words): 10% + Assignment two (2000 words): 15% + Tutorial: 10% + Mid-term examination: 15% + Examination (3 hours): 50%. Distance - Assignment one (2000 words): 20% + Assignment two (2000 words): 30% + Examination (3 hours): 50%