MKC2200

Principles of marketing

(BUS)

Dr Mike Reid

6 points + Two 1-hour lectures and one 1-hour tutorial per week + First and second semester + Clayton

Synopsis: This subject introduces students to the broad discipline of marketing. It encompasses marketing's role in a dynamic business environment and introduces students to the concepts and strategies employed by marketers in facing the challenges presented by the ever-changing world of business. The aim of the subject is to provide students with the conceptual skills necessary to identify and solve marketing problems. The subject provides a foundation for those students seeking to pursue further study in marketing; however it covers the broad scope of marketing for those students undertkaing only one marketing subject.

Assessment: Assignment 1 Individual report (1500 words): 15% + Assignment 2 Individual report (2500 words): 25% + Two tutorial mini-tests (5% each): 10% + Final examination (2 hours): 50%