Master of Marketing (Retail and Wholesale)

• General information
• Course structure
  • Module 1 -- four core units
  • Module 2 -- four core units
  • Module 3 -- four units
    • Core units
    • Elective

General information

Course code: 2094 + Course abbreviation: MMktg(Ret&Wh) + Course director: Ms Stella Minahan + All units are delivered by off-campus distributed learning from Caulfield campus + Normally completed in six semesters of part-time study
The Master of Marketing (Retail and Wholesale) caters for experienced retail/wholesale managers, generally graduates from disciplines other than retail/ marketing, who wish to undertake study in retail business units at this level.
Applicants require a pass degree in a discipline other than marketing/ retail or an equivalent qualification from a recognised tertiary institution, plus a minimum of two years relevant experience, or an executive certificate from this faculty with an average grade of credit or above.
Candidates may be eligible for credit exemptions where they have completed units considered to be equivalent to particular units in the Master of Marketing (Retail and Wholesale). A substitute unit may be undertaken if a unit is considered similar in content but not equivalent in the course.
This is a full-fee-paying course. Course fees are set and reviewed annually and are therefore subject to change. Candidates should consult the Department of Marketing as to the 2002 course fee.
Computer literacy and access to the internet are highly desirable to gain access to and advantage from the university administrative processes, online library services, online units and to communicate with academic and administrative staff. The university provides access to computer labs on each campus although part-time students may find it more convenient to use their own or their employer's computer facilities. Applicants planning to use employer's computer facilities should gain permission prior to admission.
The course is recognised by the Australian Retailers' Association.

Course structure

Units in this degree are arranged in three four-unit modules. Exit points allow those unable to complete all 12 units to exit the course at the end of a four-unit module and to receive recognition for the units completed. Students exiting after completing the specific units in module 1 receive the Graduate Certificate in Retail Business and after completing the specific units in modules 1 and 2 they are eligible to receive the Graduate Diploma in Retail and Wholesale Business.

Module 1 -- four core units

• MKF9110 Theory and process of buyer behaviour
• MKX9160 Marketing theory and practice
• MKF9810 Management of retail enterprises
• MKF9820 Issues in retail technology

Module 2 -- four core units

• AFF9000 Retailing and financial management
• MKF9830 International retailing
• MKF5110 Retail promotion and advertising
• MKF5290 Competitive analysis: strategy and issues

Module 3 -- four units

Core units

• MKF5140 Merchandise planning and control
• MKF5150 Major project (equivalent to two units)

Elective

• An elective to be chosen from any masters-level unit offered by the Faculty of Business and Economics and approved by the course director.

Previous page | Next page | Section contents | Title and contents