MKF9830

International retailing

(BUS)

Ms Stella Minahan

6 points + Caulfield, OCDL + 12 hours per week + First semester + Prerequisite: MKF9810

Synopsis: International retailing, including trends in overseas markets and the development of off-shore retail ventures from an Australian base. Key issues in the globalisation of the retail industry, including cultural differences, economic environments, and demographic variables.

Assessment: Case-study analysis (3000 words): 30% + Seminar paper (3500 words): 30% + Examination (2 hours): 40%