MKF5290

Competitive Analysis

(BUS)

Associate Professor Gus Geursen

6 points + 3-hour class per week + First and second semester (Caulfield) + Second semester (OCDL) + Prerequisites: 6 Marketing units including MKX9160 or equivalent

Synopsis: Industry and market analysis, the competitive position of major (and potentially important) players, appropriate sources of competitive advantage, effective competitive strategies.

Assessment: Minor assignment (2000 words): 20% + Major assignment (4000 words): 40% + Examination (3 hours): 40%