MKF9810

Management of retail enterprises

(BUS)

Ms Stella Minahan

6 points + 12 hours + First semester + OCDL + Prerequisites: MKX9160

Synopsis: The management of retail organisations, the application of technology in retail organisations and the application of retail strategic and financial planning. Issues, problems and practices involved in managing a retail operation; the role of the retailing industry in distribution, its structure and its dynamics; retail merchandise planning, buying and control; retail store location, layout, presentation and management; current theories and techniques used in the formulation and implementation of retail business strategy.

Assessment: Assignment (3000 words): 20% + Field project (3500 words): 30% + Examination (2 hours): 50%