Master of Wine Technology and Marketing

• General information
• Course structure
• Length of course
• Admission requirements
• Credit provision
• Fee structure

General information

Peninsula campus * Course abbreviation: MWineTech&Mkt * On campus * Five-day block mode * Coordinator: Dr Mary Cole

Course structure

The Master of Wine Technology and Marketing is a 12 subject, one-and-a-half year (full-time) or a three-year (part-time) course. The subjects completed are:

• ASC4717 Introduction to viticulture and wine science
• MKX9160 Marketing theory and practice
• ASC5716 Winegrowing 1
• AFX9100 Financial decision making
• ASC5727 Winegrowing 2
• MGX9250 Business management
• MKX5121 Wine marketing
• MKX5251 Case studies in strategy

Two of the following three subjects:

• MKX5122 Marketing policy and strategy
• MKX5123 Marketing innovation planning
• ASC5737 Wine technology

and

• MKX5124 Wine and food applied research project (two subjects)

or

• ASC5749 Wine and food science research project (two subjects)

or

• Two subjects from the Master of Marketing as approved by the course coordinator

Students with a degree in wine science may be exempted from ´Introduction to viticulture and wine science' and ´Winegrowing 1' and ´Winegrowing 2' and substitute other subjects from the Graduate Diploma in Wine Technology and Marketing or the Master of Marketing as approved by the course coordinator.

Length of course

The Master of Wine Technology and Marketing is a course of 12 subjects. Candidates are expected to complete the course within 18 months full-time, or three years part-time.

Admission requirements

Applicants should have an undergraduate degree or an Graduate Diploma in Wine Technology and Marketing from this faculty or its equivalent, with an average grade of credit or above.

Credit provision

Candidates may be eligible for a maximum of six credit exemptions for subjects considered to be equivalent to the particular subjects in the course of study. Refer to the course coordinator for further details.

Fee structure

This is a full-fee-paying course. Current rates are $1300 for Business and Economics subjects and $1600 for Science subjects. Rates are subject to change. Inquiries should be directed to the course coordinator.

Previous page | Next page | Section contents | Title and contents