Course
code: 2276 * Course abbreviation: MMktg * Course director: Ms Sally Joy *
Offered in a range of study modes at Caulfield campus (some specialist
electives may be offered at other campuses) * Normally completed in three
semesters of full-time study or six semesters of part-time study
This course comprises 12 coursework subjects and has been designed to provide
participants with a comprehensive, intellectually demanding and up-to-date
understanding of business and marketing concepts. The course is appropriate for
marketers seeking new ways to develop, control and implement marketing
activities in all types of environments. It is appropriate for those occupying
senior marketing positions in consumer, business, government, community,
service and non-profit organisations.
The Master of Marketing offers flexibility:
This is a full-fee-paying course.
Course fees are reviewed annually and are subject to change. Applicants should
consult the Department of Marketing as to the 2001 fee. Articulation into the
Master of Marketing is available to candidates who have completed the Executive
Certificate in Marketing (with a credit average), a Graduate Diploma in
Marketing, a Postgraduate Diploma in Marketing, or a Bachelor of Business
(Marketing) (Honours).
Candidates may be eligible for a maximum of six credit exemptions for subjects
considered equivalent to particular requirements in the course of study. A
substitute subject may be undertaken if a subject is considered similar in
content, but not equivalent, in the course.
The course has two streams to cater for applicants from a non-marketing
background as well as those who have studied marketing at the undergraduate
level. Stream A applicants require a pass degree in any discipline from a
recognised tertiary institution plus two years relevant full-time business
experience or completion of the Executive Certificate in Marketing with a
credit average. Stream B applicants require an undergraduate degree in
marketing or a major in marketing or an equivalent qualification from a
recognised tertiary institution and have achieved an average grade of credit or
above.
Computer literacy and access to the internet are highly desirable to gain
access to and advantage from the university administrative processes, online
library services, online subjects and to communication with academic and
administrative staff. The university provides access to computer labs on each
campus, although part-time students may find it more convenient to use their
own or their employer's computer facilities. Applicants planning to use
employer's computer facilities should gain permission prior to admission.
Subjects in the degree are arranged in three four-subject modules. Exit points allow those unable to complete all 12 subjects to exit the course at the end of the a four-subject module and receive recognition for the subjects completed. Students exiting after completing the specific subjects in module 1 of stream A receive the Graduate Certificate in Marketing and in module 1 of stream B receive the Graduate Certificate in Business. After completing eight specific subjects in modules 1 and 2 of stream A, students receive the Graduate Diploma in Marketing and in modules 1 and 2 of stream B, the Postgraduate Diploma in Marketing.
Two 4000-level subjects to be drawn from offerings of the Department of Marketing. Options include:
One 9000-level subject
offered in the specialist programs in Agribusiness, Direct Marketing, Food and
Beverage Marketing, Logistics Management, Retail and Wholesale, Wine Technology
and Marketing can be substituted for one 4000-level subject with
approval of the course director.
Two 5000-level subjects drawn from the offering of the Department of Marketing.
Options include:
5000-level subjects offered in the
specialist programs in Agribusiness, Direct Marketing, Food and Beverage
Marketing, Logistics Management, Retail and Wholesale, Wine Technology and
Marketing can also be taken provided the student satisfies any
prerequisites.
Note that MKF4030 (Advanced business research methods) is a prerequisite for
MKF5301.
Three 5000-level subjects drawn from the offerings of the Department of Marketing as per the above options listed under stream A - module 2.
Note that both stream A and stream B are required to complete module 3.
Two
5000 level electives drawn from the offerings of the Department of Marketing.
Options as listed above in stream A - module 2.
Note that two electives in the total 12 subjects in stream A and B may be drawn
from any Monash postgraduate course providing the student has the appropriate
prerequisites and the approval of the course director.
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