MKF4000

Advanced marketing

(BUS)

To be advised

6 points + 3-hour class per week + Second semester + Caulfield

Synopsis: Contemporary issues facing marketing today; current trends and new areas of possible research; evolution of marketing thought; current demographic, economic, sociological, legal, and technological trends; the likely impact of these trends on marketing activities; different ways of planning for the future.

Assessment: Assignment (3000 words): 30% + Seminar presentation: 10% + Mini presentations: 10% + Class participation: 10% + Examination (3 hours): 40%