MKF5290

Competitive analysis: strategy and issues

(BUS)

To be advised

6 points + 3-hour class per week + First and second semester (Caulfield) + Second semester (Distance) + Prerequisite: MKX9160

Synopsis: Industry and market analysis, the competitive position of major (and potentially important) players, appropriate sources of competitive advantage, effective competitive strategies.

Assessment: Minor assignment (2000 words): 20% + Major assignment (4000 words): 40% + Examination (3 hours): 40%