|
|||||||||
MKF4010Developing a marketing orientation(BUS)
Dr Jodie Conduit 6 points + 3-hour class per week + Second semester + Caulfield Synopsis: The current culture of an organisation; the impact of sub-parts on overall culture; a /marketing culture0; a customer-driven approach; the critical elements in developing an internal marketing strategy; the critical elements in developing a corporate image; implementing a marketing orientation. Assessment: Case study (4000 words): 40% + Mini presentations: 10% + Class participation: 10% + Examination (3 hours): 40% |
|||||||||
    
|
|
Australian Government Requirements for International Students - CRICOS Provider Number: 00008C
Copyright © 1994-2001 Monash University - Last Date Modified: 20 June 2003 - Caution - Privacy Monash University ABN 12 377 614 012 |