MKF4331

Advanced marketing research analysis

(BUS)

Not offered in 2002

Mr Mike Shaw

6 points + 3-hour class per week or block mode + First and second semester + Caulfield + Prerequisites: MKF9120

Synopsis: Advanced topics in contemporary research issues; the conceptualisation and design of research; theory building; research and information collection methods; sampling; data; analysis; evaluation of significance and relationships to marketing decision-making.

Assessment: Presentation (1500 words): 15% + Research project (5500 words): 55% + Examination (3 hours): 30%