Postgraduate courses and subjects 2000 - Master of Business (Marketing)

Master of Business (Marketing) - MBus(Mktg)

Course structure
- Core subjects
- Elective subjects

Course code: 1660 · Course director: Mr David Watson · No intake in 2000
The Master of Business (Marketing) is an accelerated knowledge development and extension award program. It is targeted at marketing executives who have completed a Graduate Diploma in Marketing or an equivalent qualification in marketing and who wish to continue their studies in marketing at an advanced (fifth-year) level.
Applicants need to have completed, with an average grade of credit or above, an honours degree in a relevant discipline, or the Graduate Diploma in Marketing or an equivalent qualification from a recognised tertiary institution. Students may be eligible for a maximum of four credit exemptions for subjects considered to be equivalent to particular subjects in the course of study. Refer to the course director for further details.

Course structure

The course consists of five core subjects and three elective subjects.

Core subjects

· MKF5200 Assessing marketing performance
· MKF5391 Sales management
· MKF5271 Product management and planning
· MKX5280 Issues in competitive advantage I
· MKF5270 Strategic marketing policy

Elective subjects

At least one of the electives must be drawn from the 5000 series subjects offered by the Department of Marketing. The other two electives may be drawn from any Monash postgraduate course providing the student has the required prerequisites and the approval of the course director. Subjects which may be available as electives include:

· MKF4030 Advanced business research methods for marketing honours*
· MKF5301 Minor thesis/project (two subjects)*
· MKX5220 Advanced marketing research
· MKF5260 International marketing
· MKF5630 Services marketing

* STUDENTS WHO ELECT TO TAKE MKF5301 MUST ALSO TAKE MKF4030.