MKX5280

Issues in competitive advantage I

(BUS)

6 points + 3-hour class per week + First and second semester + Caulfield and Peninsula

Synopsis: Concepts for analysing and interpreting competitive forces and dynamics in business and tools and techniques necessary for developing competitive advantage.

Assessment: Major assignment (4000 words): 40% + Minor assignment (2000 words): 20% + Examination (2 hours): 40%