Postgraduate courses and subjects 2000 - Postgraduate Diploma in Marketing

Postgraduate Diploma in Marketing - PostgradDipMktg

Course structure
- Core subjects
- Elective subjects

Course code: 1658 · Course director: Mr David Watson · Offered in a range of study modes at Caulfield campus (some specialist electives may be offered at other campuses) · Normally completed in two semesters of full-time study or four semesters of part-time study
This course has been designed for prospective students with an undergraduate degree in marketing (or a degree majoring in marketing) who wish to undertake higher-level studies in marketing at the postgraduate level. The course builds on the marketing knowledge and skills acquired in an undergraduate degree through the provision of subjects containing advanced theoretical, analytical and conceptual marketing information and their application in a wide range of business and non-business environments.
This is a fee-paying course. Candidates should consult the Department of Marketing as to the 2000 course fee. Course fees are reviewed annually and are subject to change.
Applicants require a pass degree with a major in the discipline of marketing with an average grade of credit or above; or an equivalent qualification from a recognised tertiary institution. Students may be eligible for a maximum of four credit exemptions for subjects considered equivalent to particular subjects in the course of study. Refer to the course director for further details.
Students who successfully complete the Postgraduate Diploma in Marketing may articulate into the Master of Marketing.

Course structure

The course consists of five core subjects and three elective subjects.

Core subjects

· MKF4000 Advanced marketing
· MKF4010 Developing a marketing orientation
· MKF4020 History and philosophy of marketing
· MKF4030 Business research methods for marketing
· MKF4631 Advanced buyer behaviour

Elective subjects

Three electives to be chosen from the 4000/5000 series subjects offered by the Department of Marketing*. Options include:

· MKF4331 Advanced marketing research analysis
· MKX5251 Case studies in strategy
· MKF5260 International marketing
· MKF5271 Product management and planning
· MKF5290 Competitive analysis: strategy and issues
· MKF5301 Two subject project/thesis (MKF4030 prerequisite)
· MKF5381 Business marketing
· MKF5391 Sales management
· MKF5630 Services marketing

* STUDENTS HAVE THE OPTION OF CHOOSING ONE SUBJECT FROM ANY OF MONASH UNIVERSITY'S GRADUATE COURSES PROVIDED THE STUDENT HAS THE APPROPRIATE PREREQUISITES AND THE PERMISSION OF THE COURSE DIRECTOR.